NINJA BASKETBALL ARMY
What is "NINJA BASKETBALL ARMY”
NINJA BASKETBALL ARMY is a Japanese culture brand officially inspired by the NBA. We created the project teaser introducing its unique world and identity.
Statement
"This brand envisions a parallel universe where basketball existed during Japan’s Sengoku (Warring States) period, unfolding across multiple domains including storytelling, design, character development, and fashion. Set in a fictional 16th century inspired by the cultural and historical landscapes of both Japan and the U.S., the narrative follows ninjas who strive for national unification—not with swords or shuriken, but with basketballs. Each ninja bears a new team logo and "Kamon" (family crest) inspired by the distinct history and characteristics of various Japanese regions, honing their skills daily to unite a divided Japan without bloodshed."
Director's Note
By seamlessly moving between the traditional Japanese world of the ninja and Japan’s street basketball culture, we aimed to connect the brand’s story—a parallel world where basketball existed during the Sengoku period—with contemporary street culture as if they were part of the same continuous world. Director : Kazuma Kanai
- Director
- Kazuma Kanai
- Creative Director
- Mineto Kanzaki
- VFX Director
- Yutaro Yamada
- Kazuma Kanai
- Online Editor
- Yutaro Yamada
- Cinematographer
- Jibura Ikegami